Finding the perfect diamonds
Learn all you need in a few minutes
For most people, buying a diamond is a new experience, but that doesn't mean it should be overwhelming. Understanding a diamond's quality characteristics is straightforward and simple.
Our diamond education is designed to answer all your questions. It explains a diamond's characteristics, how those characteristics influence appearance, and which are more important than others. In just a few minutes you'll know about shapes, diamonds 4C’s and everything you need to find your perfect diamond.
As the name suggests, shape (round, princess, radiant, etc.) describes a diamond's form, primarily as viewed from above. All diamond shapes have different attributes, but overall the beauty of the individual shapes is a matter of personal taste.
Our quality standards are among the highest of all jewellers. Each loose diamond is accompanied by a grading report from either GIA, HRD or IGI, independent diamond grading labs with the most stringent grading scales of all labs.
The cut of a diamond determines its brilliance. Put simply, the better a diamond is cut, the more sparkle it will have.
Almost all diamonds have tiny imperfections. Diamonds with few or no imperfections receive the highest clarity grades.
A diamond's colour grade actually refers to the lack of color. In other words, diamonds containing little or no color, receive higher quality grades than those with visible color.
This is the term with which people are most familiar, but bear in mind that carat is specifically a measure of a diamond's weight.